Posted 26th March
So the weather seems to be on the turn, with sunny days and springlike blusters clearing away the remnants of winter. Although many of us greet these early spring days with a huff of “what on earth should I wear today?”, the shops are already catapulting us forward to sandals and sunglasses. Obviously fresh new fashion items are going to look much better in a crisp new bag. Which, as I’m sure you’ve guessed by now, is where we come in.
Whilst bags emblazoned with logos and slogans and all sorts of illustrations were once the height of trendiness (remember the Victorian decoupage style River Island bags in the 1990s?), you don’t need to look too far on the high street to see that subtle is back. From the pricey minimalism of stores like The White Company to the environmentally friendly basics of Primark, carrier bags have gone from being loud mobile advertisements to much quieter statements about what’s important to a brand. As retailers fall over each other to display their green and ethical credentials, packaging provides a good way to get these messages into the world.
The same applies to online retailers of everything from shoes to jewellery. Most want to convey that they’re environmentally friendly, design savvy and cutting waste wherever possible. Postal packaging needs to be focussed on practicality, and this is challenging as it often includes several more component parts than a simple carrier bag. Padding, wrapping and void filling are necessary but also remind us that a lot of our packaging will just become waste – so it’s important to find ways to minimise this without compromising the condition of goods on arrival. For smaller or more delicate goods, tissue papers can still feel luxurious whilst keeping things green, and for larger packages void fill paper has become a popular choice as it’s both economical and sustainable.
Flexible textile and clothing packaging is also changing – those companies using opaque polythene mailing bags are beginning to rethink as recycled versions become more readily available. And as the market moves toward paper alternatives for pretty much everything, many retailers are choosing to use the humble potato sack as their mailbag of choice.
So, is it possible to change how we’re packing (and how our brand appears) without having a negative impact on the bottom line? As we often say in our blogs, one of the things we pride ourselves on at Jones & Cane is charging fair prices for any quantities. This means that we can find a solution for you whether you have 50 customers or 5,000, and it won’t cost you the earth. We now stock a wider range of paper carrier bags, more paper sacks than ever, boxes of all shapes and sizes, and lots of alternatives for postal packaging, from recycled mailers to biodegradable loosefill to paper tape. Many customers customise paper and cardboard with stamps or labels, proving there’s no need to spend lots on large quantities of bespoke packaging before your business is ready to do so. Branding doesn’t have to suffer because you’re making a new, environmentally friendly choice.
If you’re local, it’s a great idea to pop in to our showrooms in Rackheath and browse to see everything we can do for you. Or take a look at our website, and if you have any questions give us a call on 01603 722264. We look forward to helping you trim your packaging waste and your costs.